Great brands aren't built through a single logo, website, or campaign—they're built through consistent, thoughtful experiences at every customer touchpoint. That's what I do.
I've been designing brands and visual experiences for years, working across advertising, consumer products, packaging, catalogs, retail, digital, and web.
My career has taken me from advertising agencies to in-house consumer brands to leading a web design team—and along the way, I've had the opportunity to work with brands in consumer products, outdoor, lifestyle, healthcare, education, and retail.
Print and packaging have been an important part of that journey, from developing packaging and visual systems for consumer brands to creating catalogs, advertising, retail graphics, and promotional materials. What I enjoy most is finding the visual thread that connects everything: the idea, the imagery, the typography, the product, and the experience.
I'm equally comfortable developing a concept, refining a layout, preparing files for production, collaborating with a photographer or copywriter, or figuring out how an idea needs to translate across packaging, print, and digital.
After many years in design, I still love the part where an idea starts to take shape—and the details that make the finished work feel just right.