As a graphic and packaging designer at Nutraceutical Corp. (aka Better Being Co.) I translated brand strategy into cohesive consumer experiences across packaging, print, retail, trade shows, and marketing communications. Working across multiple product lines meant balancing distinct brand personalities with consistent systems that could scale across products and channels.
Better Being Co, (aka Nutraceutical Corp.)
Graphic Design/Package Designer
As a graphic and packaging designer at Nutraceutical Corp. (aka Better Being Co.) I translated brand strategy into cohesive consumer experiences across packaging, print, retail, trade shows, and marketing communications. Working across multiple product lines meant balancing distinct brand personalities with consistent systems that could scale across products and channels.
When creating the look and feel for Natural Balance’s feminine product line, the goal was to develop a fresh, airy visual language that felt cohesive across the entire collection while giving each product its own distinct personality.
Using the established brand typography, we created consistency through thoughtful alignment and visual hierarchy. A complementary color story and coordinated artwork further unified the line, allowing each product to stand on its own while still feeling like part of a larger family.
Natural Balance also had a line of products for colon health. The line had an established brand look and feel that I incorporated into the design of two newer products, the Ultra Colon Clenz and the Colon Clenz Plus Probiotic.
The Honey Gardens brand wanted to create a new Manuka Honey product and I was asked to create a new look and feel for this signature brand product.
The packaging became one expression of a broader visual language that extended into marketing communications, from creating posters for trade show environments, to print ads for monthly newsletters and banner ads for brand websites.
By developing cohesive visual systems across packaging and marketing communications, I helped create stronger relationships between individual products and the brands they represented. The work established a consistent visual presence across physical and promotional touchpoints while giving individual products enough distinction to communicate their unique positioning.