Throughout my career, I’ve had the opportunity to design for some of the most recognizable names in the outdoor and winter sports industry. From national advertising campaigns and product catalogs to retail environments and promotional displays, the work required translating each brand’s personality into experiences that could live across very different physical and editorial environments. The common thread was always the same: create a strong visual story, maintain brand consistency, and make the product impossible to overlook.
Whitney Advertising & Freelance for Sandy Green Design Co.
Art Direction and Design for Catalogs, advertising campaigns, promotional graphics, and retail environments for leading ski and outdoor brands.
Throughout my career, I’ve had the opportunity to design for some of the most recognizable names in the outdoor and winter sports industry. From national advertising campaigns and product catalogs to retail environments and promotional displays, the work required translating each brand’s personality into experiences that could live across very different physical and editorial environments. The common thread was always the same: create a strong visual story, maintain brand consistency, and make the product impossible to overlook.
Catalog design became an opportunity to translate the energy of the outdoor brand into a highly structured product experience. Working across product photography, typography, editorial layouts, specifications, and merchandising information, I designed catalog pages that balanced inspiration with clear product communication. The goal was to create an experience that felt editorial and aspirational while still making the product easy to understand and navigate.
My role required working within established brand standards while adapting layout, typography, photography, and product hierarchy to the Rossignol brand's personality.
In each of the various projects, it was my intention to tell the story of the brand through experiencing the designs I created.
Dynastar (owned by the Rossignol Group) has a partnership with Snowbird, located in the Wasatch Mountains of Utah. We were asked to create graphics for their rental shop storefront as well as their General store called General Gritts.
Window Graphic for Snowbird Sports Demo Center
Graphics for General Gritts Store at Snowbird Ski Resort
Across catalogs, promotional signage, and retail environments, the work extended established outdoor brands into multiple customer touchpoints while maintaining a cohesive visual presence. Each piece was designed to serve its specific purpose while contributing to a larger, recognizable brand experience.