1. Create a premium visual language appropriate for high-end wellness practices. 2. Develop reusable UI components. 3. Support efficient customization across multiple clients. 4. Balance consistency with flexibility. 5. Improve the user experience across desktop and mobile.
MyAdvice, a full-service, digital marketing, media agency.
Web Design Team Lead
Feb – June 2025
1 designers, 1 engineers, 1 PM
1. Create a premium visual language appropriate for high-end wellness practices. 2. Develop reusable UI components. 3. Support efficient customization across multiple clients. 4. Balance consistency with flexibility. 5. Improve the user experience across desktop and mobile.
1. Expanded MyAdvice's template library with a premium aesthetic design system 2. Adopted immediately by the onboarding team 3. Enabled faster customization for new aesthetic clients 4. Established a scalable design framework for future implementations
Rather than creating one-off websites, the goal was to develop a scalable visual framework that could be tailored to different practice types while maintaining consistency, efficiency, and design quality.
For behavioral health clients, the system evolved through thoughtful adjustments to tone, color, imagery, and content hierarchy—creating a more calming, supportive experience without rebuilding the foundation of the design.
This flexible approach supported faster production, stronger quality control, and more cohesive digital experiences across multiple healthcare categories.
The completed design system filled an important gap in MyAdvice's template library by providing a refined, premium design option for MyAdvice clients. Built for both flexibility and scalability, the system became a foundation for new client websites. Its ability to deliver a high-end experience while supporting efficient customization made it a valuable addition to the organization's design toolkit.