Jafflz was a gourmet toasted pocket brand with a bold, playful visual personality. My work extended that personality across a wide range of consumer, retail, promotional, and digital communications—from product and flavor promotion to retail, events, QVC, social, and email.
Sandy Green Design Co.
Graphic Designer
Jafflz was a gourmet toasted pocket brand with a bold, playful visual personality. My work extended that personality across a wide range of consumer, retail, promotional, and digital communications—from product and flavor promotion to retail, events, QVC, social, and email.
As Jafflz expanded its presence, the brand needed to communicate consistently across very different audiences and applications. The work had to sell the product, communicate its benefits, support retail and promotional efforts, and still feel unmistakably Jafflz.
I built each piece around the same core visual language: Jafflz's signature orange palette, concentric-circle graphic, distinctive typography, food photography, playful ingredient imagery, and straightforward product messaging. Rather than treating each piece as a separate design, I used those elements as a flexible system that could adapt to everything from a retail promotion or manufacturer coupon to digital communications and QVC promotion.
Brochures & Display Cards
Branding Communications, FB & Instagram Ads & QVC Ads
The result was a cohesive consumer brand experience that could flex across promotional, retail, digital, and media applications while maintaining a recognizable and energetic Jafflz personality.